This sub-brand of Hewlett-Packard was focused on cloud computing and storage. The pursuit was to creat an identity that was HP-centric, but more friendly and fun—especially as cloud computing came out of obscurity to the public. Creating an icon that was simple enough to be read as a cloud, but also spoke to the availability and reduntant nature of cloud storage, successfully solved this branding problem.
CloudSystem by HP_Brand
Created for an initiative that was called CloudSystem by HP. This logo was created for an internal team to brand this cloud based storage and computing system.