Professional Bull Riders_Shirt

The Professional Bull Riders Association was looking for a unique and drastically different look and feel for a new round of shirts. For this design, I wanted to take a very non-traditional approach to their brand—including this custom type treatment of the “PBR” text. This pattern repeats itself moving outward from the center. The traditional brand mark is used on the back to tie the design to their current branding. This design is an alternate approach, again, taking some liberties with the brand identity already established. The pattern symbolizes the progress and repeated trying that makes all the sacrifice worth it.